5 Ways Gamification Can Bridge The Employee Engagement Gap

Employee engagement is buzz-concept. Over the years, HR personnel is facing challenges to keep employees engaged & satisfied; the objective being to create a happy work environment.

Employee engagement is the quality of the relationship between an employee and his organization. It motivates them to put energy and effort into their daily work beyond the minimum level required to “just do their job” and stay longer with their organization.

*As per Gartner, globally employee engagement is low and has been low for at least the last two decades. The latest Gartner Global Talent Monitor finds that only 32% of employees globally report high levels of intent to stay and only 14% report high levels of discretionary effort day today.

By 2020, 20% of organizations will include employee engagement improvement as a shared performance objective for HR and IT groups. “But before you can incorporate employee engagement into performance management,” says a Gartner Senior Director Analyst, “you need to be clear what it is, why it matters, and what needs to be measured.”

70% of business leaders agree that employee engagement is critical to achieving business results

TalenTicks creates a gamification strategy to motivate and engage the employees. It creates custom game-based engagement models to add fun, challenge & enthusiasm in daily regular work.

Will the same Gamification model work for every company?

The straight answer is No. To ensure that the gamification efforts truly result in engaged employees, business leaders should plan according to the KRAs of their team. Below are key points towards determining the applicable gamification engagement model:

  • Clear identification of employees’ goals and objectives
  • Learn to listen and understand your employees’ unique needs.
  • Design gamification programs around your employees’ unique skills and motivations.
  • While introducing gamification at your workplace, be sure to clearly communicate the purpose of this activity to your employees.
  • Select gamification strategies and elements that will appeal directly to your team and incentivize them while working.

The game side of gamification gets employees engaged and fosters motivation, but the analytics side of gamification gives employees and managers deeper insights into productivity.

Use cases for Gamification:

  1. Attendance Management: Employees can score points based on various parameters like punching attendance before or on-time, marking the exit from office, etc.
  2. Sales: Employees can create their target for each day & by punching on completion will score points, they can also monitor on leaderboard about others’ performance. Further companies can create levels & challenges to keep them more engaged.
  3. Employee training: Training can be made more engaging & interesting by using Gamification like case studies and assessments, puzzle, a survey could be gamified & one can enjoy learning.
  4. Joining Induction: Induction can be gamified by adding puzzles based on psychometric assessment, case studies, explaining company policies etc.
  5. Team motivation: Employees can score points for appreciating fellow colleagues. This helps in positive reinforcement and employee bonding.

Not just the above but many more use cases can be created, subject to creativity.

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